The Novel Motor Company supplies a wide range of new and pre-owned Ford vehicles, as well as Demo models and boasts two sterling servicing and repairs workshops. We will collect and deliver you vehicle from anywhere in Cape Town and the Boland area.


At Novel Motor Company we differentiate ourselves on a number of factors, these being unique products and an excellent service experience, and on the very best prices.


At Novel Motor Company we aim to stay the best Ford dealerships, with a wide selection of new Ford and pre-owned vehicles for you to choose from.   We would love to add you to our family!


Results Driven

Novel Motor Company was recently declared Wesbank’s ‘Dealer Group of the Year for 2013′ – all a testament of our performance!

Proven Technology

With over three decades of in depth technical experience, our qualified staff will attend to your service, repairs or warranty needs in our three fully equipped workshops.

Winning Culture

The success of our business is due to the passion we have for our business, our innovative products and the outstanding relationships that we have with our clients, financial institutions and suppliers.

Top Performance

At Novel Motor Company, we are proud of the fact that we have been able to develop the Novel trade name into that of an established leader in the Motor Industry.


Some twenty nine years ago we turned our passion into our business and Novel Motor Company was born. From new Mazda vehicles to a wide variety of previously loved cars, Novel Motor Company has it all. We stand out from the rest, as we value and look after our customers like no other dealership can. When you buy a car from us you become part of our family.

Novel Motor Company was recently declared Wesbank’s ‘Dealer of the Year for 2014′ and ‘Dealer of the Year Ford Group Winner 2013′ – all a testament of our performance!

Novel Motor Group is a family-run business that lives, breathes and speaks cars. Our many repeat customers are always assured of our expert advice and attention. With years of experience in the motoring industry and an award winning team of professionals, why not make Novel Motor Company your preferred dealership of choice?

Please feel free to browse our website for vehicle information, product specifications and make contact with us for parts and service inquiries. Visit our blog and ‘like us’ on Facebook, to keep up to date with all of our news, events, race days and monthly specials.


Veels geluk aan meneer De Vries met die aankoop van sy gebruikte Hyundai IX35 GL. Ons wens jou spoedige reise toe en bedank jou vreeslik vir die ondersteuning. Verkoopsman Christopher Benjamin het die sleutel oorhandig aan die nuwe eienaar. ...

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Novel Paarl shared Ford South Africa's video. ...

There’s a certain feeling you get when you start the engine and hear Mustangs iconic growl. #FordMustangSA

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Congratulations to Heinrich Von Willingh on the purchase of his 2013 Ford Focus ST. We wish you a prosperous journey and safe travelings ahead. Thank you for your wonderful sopport. Sales Executive Christopher Benjamin handed the keys over to the proud new owner. ...

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Test Drive

What are our Hours of Operation?

Sales Department
Mon: 8:00am - 6:00pm
Tue: 8:00am - 6:00pm
Wed: 8:00am - 6:00pm
Thu: 8:00am - 6:00pm
Fri: 8:00am - 6:00pm
Sat: 8:30am - 12:00pm
Sun: Closed
Service Department
Mon: 7:30am - 5:00pm
Tue: 7:30am - 5:00pm
Wed: 7:30am - 5:00pm
Thu: 7:30am - 5:00pm
Fri: 7:30am - 5:00pm
Sat: Closed
Sun: Closed


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