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Ford Announces Senior Leadership Changes in Middle East and Africa

  • June 1, 2016
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Ford Motor Company today is announcing leadership changes in the Middle East and Africa as it continues to deliver the company’s One Ford plan for profitable growth.

Jacques Brent, 46, currently vice president Marketing, Asia Pacific, is appointed president, Middle East and Africa, effective July 1, 2016. He will be based in Dubai. He replaces Jim Benintende, who will be taking over the role of director, US Sales Support reporting to Mark LaNeve, vice president U.S. Marketing Sales and Service at Ford’s World Headquarters in Dearborn, effective Aug. 1, 2016.

“This is a great opportunity in Ford’s newest region and I look forward to continuing the growth and momentum we have established in these diverse markets,” Brent said. “Jim and the team have done great job establishing the region and it is an honour for me to be able to lead this region as we embark on the next exciting phase of our development,” added Brent.

“I am also very excited to once again be working with South Africa, and to get to know the employees and dealers in the other regions.”

“We welcome one of our favourite sons back to the region,” said Jeff Nemeth, CEO and President Sub Saharan African Region. “Jacques has distinguished himself in his assignments in North America and Asnderstands the workings of South Africa and Africa. He has key relationships with our team and dealer body, which will greatly benefit the company going into the future.”

Brent has worked at Ford for 19 years beginning his career at Ford Motor Company of Southern Africa. His career has spanned three continents and multiple brands over the years. He has worked in leadership roles within markets and the various brands with cross functional experience in finance, marketing, sales and general management.

After heading up the Marketing, Sales and Service division of Ford Motor Company of Southern Africa, Brent accepted the position of executive marketing director for Ford’s Asia Pacific Region.

He then took over the role of Group Marketing manager, Large Cars and SUVs, based at Ford World Headquarters in Dearborn.

In April 2014, Brent was appointed vice president Marketing in Asia Pacific, covering the 12 major markets and many smaller ones. His current role in Asia Pacific includes regional responsibility for consumer, product and retail marketing in addition to market research and marketing strategy.

Aside from almost two decades at Ford, Brent’s family has a rich history with the company: his father worked at Ford for 38 years, beginning in Port Elizabeth, South Africa, from where his family hails.

Brent is married to Tracy and has three daughters, Tamryn, Nicola and Alexia.

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