About Novel Ford

Find out more about Novel Ford


Novel Motor Company supplies a wide range of new and pre-owned Ford vehicles, as well as Demo models in and around Cape Town.

The Novel Motor Company is an independently owned Motor Group, established in 1986 by Mr Jurgen zu Bentheim.

Novel Motor Company has branches in Paarl and Stellenbosch, and employs a total of 85 people. Novel specialises in sales of new Ford vehicles, along with quality pre-owned and demo models. All outlets have vehicle spares departments and offer quality motor vehicle servicing and repairs.

“As a business, we are proud of the fact that we have been able to develop the Novel trade name to that of an established leader in the Motor Industry. At Novel Motor Company we differentiate ourselves on a number of factors, these being unique products and a excellent service experience, and on the very best value for money. This experience, which we call the Novel Experience, is greatly contributed towards by our extra-ordinary team of employees. We are very friendly, well trained, passionate and the Novel team have years and years of motor industry experience.”

The success of our business is due to the passion we have for our business, our innovative products and the outstanding relationships that we have with our clients, financial institutions and suppliers. The most important factor of our success is still YOU as our client. Our slogan reads, “Your Satisfaction, The Novel experience”. WE TRY HARDER.


New Ford Vehicles
Used Ford Vehicles
Demo Ford Models
Ford Vehicle Servicing
Ford Vehicle Repairs
Ford Spare Parts
Ford Vehicle Finance


  • We understand that everyone is different and has different needs.
  • Unlike others we have the freedom and support to do things differently.
  • Our difference lies in the fact that we are privately owned and this gives us the freedom to know that the sky is the limit.
  • We pride ourselves on our excellent personalized service and individualized vehicle solutions.
  • Unlike others, we don’t only sell vehicles, we create relationships.


To find out more about our new and pre-owned Ford vehicles and our wide rang of demo models, contact us!


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