Latest Industry News

  • Uncategorised
  • Posted by
  • Comments Off on New Ford Fiesta 1.0 EcoBoost Ambiente Manual Offers Exceptional Value

PRETORIA, South Africa, December 2015 – Ford Motor Company of Southern Africa (FMCSA) has expanded its extremely popular and successful Ford Fiesta range with the addition of the economical and value-oriented 1.0 EcoBoost Ambiente Manual derivative.

This brings the total number of Fiesta five-door models to ten, with many of these powered by the multiple award-winning 1.0 EcoBoost engine. This unit was awarded the International Engine of the Year title for a record three years running (2012-2014),unning (2012-2014), and has won the sub-1-litre category for the past four years.

“Since the expansion of the Ford Fiesta EcoBoost range in March this year, we have been able to significantly increase our share of the ultra-competitive B-segment,” says Tracey Delate, General Marketing Manager, Ford Motor Company of Southern Africa.

“A total of 9 744 Fiestas have been sold between January and November 2015, including monthly sales of on three [...]

  • Uncategorised
  • Posted by
  • Comments Off on Ford Fusion is Independent Motoring’s Best Family Car for 2015

PRETORIA, South Africa, 8 December 2015 – The Ford Fusion was announced as the Best Family Car for 2015 by the team of expert motoring journalists from the Independent Media’s Motoring supplement at an awards banquet held in Johannesburg last night.

At the end of each year, the Motoring staff select the ‘Best of the Best’ in a variety of categories. This year the selection included more than 70 all-new or upgraded vehicles that were launched in South Africa – with three Fords shortlisted as finalists for 2015.

The sophisticated Fusion earned the ‘Best Family Car’ award against several highly regarded competitors. The judging panel, which comprises some of South Africa’s most experienced and respected motoring journalists, commented: “The spacious, well-equipped and attractively styled sedan offers an alternative choice in a segment dominated by German models, and beats them all in the features-for-money stakes.”

As Ford’s range-topping [...]


PRETORIA, South Africa, 30 November, 2015 – Arguably the most anticipated new model introduction in Ford South Africa’s illustrious history, the launch of the Ford Mustang, has finally become a reality, to the delight of motoring enthusiasts countrywide.

The new Mustang is Ford’s most revered and recognisable nameplate, having become an automotive icon the moment it was launched in 1964, followed by more than 50 years of continuous production and over nine-million cars sold to fans around the world.

The latest Mustang, unveiled on 17 April 2014 to mark its remarkable 50th anniversary, is now finally available for sale in South Africa following the commencement of right-hand drive production for the first time at the Flat Rock Assembly Plant in Michigan.

“This is the car we’ve all been waiting for! The mighty new Mustang is here,” [...]

  • Uncategorised
  • Posted by
  • Comments Off on Ford Targets Profitable Growth in Middle East & Africa with 30 New Vehicles by 2020

DUBAI, November 9, 2015 – Ford Motor Company today said it plans to accelerate new vehicle introductions in Middle East & Africa, leveraging the company’s One Ford global portfolio and targeting opportunities for growth in the car, utility and truck segments.

Speaking on the eve of the Dubai International Motor Show, Ford said it plans to launch at least 30 new vehicles by 2020 in Middle East & Africa as part of a new regional strategy. Ford’s product push will start quickly with eight new vehicles throughout Middle East & Africa by the end of next year, including the following that will be shown at the Dubai show:

  • The Ford GT super sports car, which is making its regional debut in Dubai this week.
  • The all-new Shelby GT350 Mustang. The Middle East is one of the biggest Mustang markets outside of North America.
  • The all-new 2016 Ford Edge SUV that launches next year in [...]
  • Uncategorised
  • Posted by
  • Comments Off on Ford Mustang Named Ultimate Stunt Car by Former ‘Stig’ Ben Collins in New Film; 10,000 Mustangs Sold in Europe

COLOGNE, Germany, Nov. 9, 2015 – The all-new Ford Mustang has been named the ultimate stunt car by Ben Collins – top Hollywood stunt driver, racing driver and former “Stig” on the BBC’s “Top Gear” – in his new film “Ben Collins: Stunt Driver“.

In the new Lionsgate U.K. film, the Ford Mustang fastback – powered by a 5.0-litre V8 engine – beats an array of high-performance road and competition cars during 48 hours of explosive, high-speed challenges featuring aerobater gunships and military machines.

“The point of this adventure was to find the perfect car for an epic, high octane, Hollywood-style car chase, and it’s the iconic Ford Mustang that gets top billing,” Collins said. “Mustang has starred in many a classic car chase during the past 50 years, and is still the stunt driver’s weapon of choice to leave the bad guys standing in a cloud of tyre [...]

  • Uncategorised
  • Posted by
  • Comments Off on Neale Hill Appointed as Director of Marketing, Sales and Service for Ford’s Sub-Saharan Africa Sub-Saharan Africa Region

PRETORIA, South Africa, 9 November 2015 – Ford Motor Company Sub-Saharan Africa Region has appointed Neale Hill as its Director of Marketing, Sales and Service, effective January 1st, 2016.

Hill joined Ford Motor Company of Southern Africa in 1991 as a Graduate Trainee in the Marketing and Sales Department, and went on to hold a variety of positions at Ford over the ensuing 15 years, including Advertising Manager, Regional Sales Manager and Marketing Manager.

In 2006, he was transferred to Ford’s Asia, Pacific and Africa (APA) regional office in Bangkok, Thailand as the Regional Launch Manager for all passenger cars. During that time his key responsibility was the co-ordination of the Fiesta launch for the APA region. Three years later he was appointed as the APA Cross Carline Brand Manager when the regional office relocated to Shanghai, China.

A two-year stint followed in 2011 as Managing Director [...]



PRETORIA, South Africa, 12 October, 2015 – The new Ford Ranger is set to establish new benchmarks in the light commercial vehicle (LCV) segment with an uncompromised blend of robust capability, craftsmanship and advanced technology.

“The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand and have come to appreciate from the current model,” e current model,” says Tracey Delate, General Marketing Manager, Ford Motor Company Sub-Saharan Africa Region. “It represents a smarter kind of tough, andomers to achieve more in every type of application.”

“The current Ranger is one of the toughest, most capable pickups out there, and this is reflected in the exceptional sales of the Ranger to date,” Delate says.

“Thanks to our proud truck heritage and global [...]

  • Uncategorised
  • Posted by
  • Comments Off on All-New Ford Figo Delivers Advanced Technologies, Smart Design, Superb Comfort


PRETORIA, South Africa, 7 October 2015 – Ford is set to redefine the sub-B compact car segment with the launch of the all-new Ford Figo.

Offering trend-setting technologies, smart design and outstanding levels of space and comfort, the all-new Figo Hatch and Sedan raise the bar in the compact car class while retaining this popular model’s established reputation for exceptional value and efficiency.

“The all-new Figo is an exciting new compact car that will delight customers with its great design, smart technology, advanced safety features, world-class quality and powerful yet efficient engines,” says Tracey Delate, General Marketing Manager, Ford Motor Company Sub-Saharan Africa Region.

“The all-new Figo demonstrates that a compact car doesn’t mean sacrificing quality, design or features, and offers a lot more in each of [...]

PRETORIA, South Africa, October 1, 2015 – The trend-setting Ford Fusion range has been confirmed as one of the finalists in the 2016 WesBank Car of the Year competition, held annually by the South African Guild of Motoring Journalists (SAGMJ).

The Car of the Year (COTY) competition is considered the premier event in the South African automotive industry, and is aimed at rewarding automotive excellence.

“The Fusion is one of the most technologically advanced Fords yet introduced in South Africa,” says Tracey Delate, General Marketing Manager, Ford Motor Company Sub-Saharan Africa. “It’s fitting that it has been selected as a Car of the Year finalist, as it embodies Ford’s latest design language and its most sophisticated technologies, many of which set new benchmarks in its class.

“From convenience technologies such as SYNC®2 and Active Park Assist, to safety technologies [...]

  • Uncategorised
  • Posted by
  • Comments Off on All-New Ford Everest Matches Refinement and Luxury with Rugged Capability

PRETORIA, South Africa, September 28, 2015 – The all-new Ford Everest redefines the sport utility vehicle market with bold design, advanced technology, exceptional off-road and on-road capability, and a refined, premium interior for up to seven passengers.

“With the all-new Ford Everest, we’re launching an extremely capable and competitive premium SUV that performs equally well as a comually well as a comfortable and refined family vehicle or taking on the roughest terrains,” says Tracey Delate, General Marketing Manager, Ford Motor Company Sub-Saharan Africa..

“The all-new Everest is a completely new vehicle inside and out with a host of fea unmatched value in its segment.”

With a rugged, sculptural design that reflects its unshakeable toughness and technological prowess, the new Everest blends strength, smart features and style to bring consumers a tough and versatile SUV with true off-road capability.

 “The new Everest represents Ford’s commitment to [...]

Back to top